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Study: Buying Organic Food May ‘Harshen Moral Judgments’ | NewsFeed | TIME.com

September 4, 2012

And a new study shows that organic foodies’ humane regard for the well-being of animals makes some people rather snobbish. The report, published last week in the Journal of Social Psychological & Personality Science, notes that exposure to organic foods can “harshen moral judgments.” Which, to us, sounds like a nice way of saying that organic-food seekers are arrogant. But that seems rather paradoxical: organic eaters are more likely to seek benevolence in their food, so why don’t they seek it in their relationships? Well, according to the study, they tend to congratulate themselves for their moral and environmental choices, affording them the tendency to look down on others who don’t share their desire for pesticide-free living.

via Study: Buying Organic Food May ‘Harshen Moral Judgments’ | NewsFeed | TIME.com.

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