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Grass-fed beef in more pastures and on more plates : Stltoday

November 19, 2012

In St. Louis and around the country, the appetite for grass-fed beef has shot up in recent years. While still a small percentage of the beef consumed in the U.S. — about 3 percent — advocates, consumers and producers predict the number will keep rising. One study put demand growth at 20 percent a year.

“It’s expanded dramatically,” said Alan Williams, a grass-fed beef producer and member of the Pasture Project, an effort to get more conventional producers in the Midwest switching to pasture-based systems. “In the late 1990s there were only 100 producers. Now there are more than 2,000. The market has grown from being $2 million to $3 million to over $2.5 billion in retail value.”

via Grass-fed beef in more pastures and on more plates : Stltoday.

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