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JBS to beef up production from grass-fed Brazil herd | Reuters

November 19, 2012

(Reuters) – JBS SA (JBSS3.SA), the world’s biggest meat company, is betting on Brazil’s grass-fed beef industry to win global market share as high grain prices squeeze production in other countries.

In the coming months, the family-run company will open six additional slaughterhouses that will increase its beef production capacity in Brazil by 15 percent, Chief Executive Wesley Batista said on Wednesday.

The company slaughters nearly 12 million of the 40 million head of cattle that Brazil kills annually.

Analysts expect Brazil’s grass-fed beef industry to gain market share as other global beef producers, such as the United States, Europe and Australia, reduce the reproductive potential of their herds due to high feed costs after the recent drought in the United States farm belt.

via JBS to beef up production from grass-fed Brazil herd | Reuters.

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