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‘Pure, White and Deadly’ Mystery Solved: Why Publishing Can’t Catch a Surefire Hit – Entertainment – The Atlantic Wire

November 21, 2012

Last time we reported on John Yudkin’s 1972 book Pure, White, and Deadly, we struggled to understand why publishers haven’t already reprinted it. The British scientist’s book rode a wave of anti-sugar sentiment to become one of the most highly coveted out-of-print books, fetching hundreds— even thousands—of dollars per copy. With buyers clearly in place, Pure, White, and Deadly is as close to free money as the publishing world can hope to get. And publishers can’t feign ignorance about the book’s newfound popularity—a New York Times Magazine cover story from April, 2011 gushed about Yudkin and video lectures citing him as a prophet went viral years ago. So what’s taking so long for a reprint? After speaking with Yudkin’s estate executor and the editor behind a UK re-release, a picture emerges of a publishing industry excruciatingly slow to respond to the rapidly evolving demand from book buyers.

via ‘Pure, White and Deadly’ Mystery Solved: Why Publishing Can’t Catch a Surefire Hit – Entertainment – The Atlantic Wire.

via ‘Pure, White and Deadly’ Mystery Solved: Why Publishing Can’t Catch a Surefire Hit – Entertainment – The Atlantic Wire.

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